Fundraising in its most basic form is asking for a donation for your worthy cause. Nearly three-fourths of all nonprofit contributions are made by people who are drawn to particular causes, organizations, and missions.
Organizations and groups typically use Auctions, Silent Auctions, Raffles, Walk-A-Thons, Read-A-Thons (any A-thon) to generate donations for their group. These activities alone can be very time consuming and labor intensive for volunteers to manage. However, today with advanced technology, you can combine these traditional fundraising activities with a custom online collection and tracking system to Crowd-Fund for your group.
Out of the Box Fundraising has developed a platform to create custom website pages for groups to attract donors to specific causes. This innovative technology can eliminate most of work while taking your fundraiser to new revenue levels.
In the digital age, people are more connected than they have ever been. This is a great boon for fundraising organizations because anybody can tap into a huge online market. Here are some of the benefits associated with an online fundraising strategy.
Cost-Effective – Besides the mere fact that physically printing out ads for newspapers, gathering areas, etc. can get costly fast, online marketing allows for a much greater reach than traditional promotion mediums. Not only that, but it is much easier to scale when your organization does start to gain traction.
Data Aggregation – One of the biggest benefits of online fundraising promotion is that you will get invaluable data for your campaign. This data will allow you to make integral changes to your fundraising strategy. Factors like time on site page/app, which pages are being viewed, what demographics you are attracting, etc. can all provide invaluable information to tailor your fundraising campaign to potential donors.
Easy Implementation – Not only are online campaigns easy to implement (at least once you understand the application you’re using), you will get real time data points on its success much sooner than with a traditional outreach campaign. If you’re not comfortable with technology, don’t worry, Out of the Box Solutions offers help every step of the way.
Customization – With the data you get, you’ll easily be able to customize promotion plans to send directly to your target audiences, with very little extra work. This is something that traditional media advertising is just unable to do.
There are many ways that organizations can seek out donations. For whatever reason, attaching them to a donation drive like a fun run or read-a-thon seems to attract a much higher number of people. Don't miss out on this great fundraising opportunity to raise money for a great cause. Contact your Out of the Box Fundraising representative to see how they can create a custom donation strategy to reach your goals.